Where Strategy Meets Design. And Both Deliver.
Bridging the gap between brand strategy and design execution to build smarter brands, ones that break through, connect with people, and drive real business growth.
Hello, it's nice to meet you.
Hello, it's nice to meet you.
Brand & Design Strategist | Thought Partner | Business-Driven Design Leader
I use design as a strategic business tool for growth. I work with cross-functional teams to clarify brand direction, shape compelling narratives, and translate strategy into design solutions that deliver real results.
Right now, I lead Brand & Design Strategy at PepsiCo’s Design Center, partnering across marketing, design, and innovation to guide high-impact initiatives for global brands. My work blends creative thinking with strategic rigor and builds the connective tissue between insight, identity, and execution.
Before PepsiCo, I led strategy at Aruliden, an award-winning design agency, where I developed brand experiences for clients including REI and Google. I’ve worked across industries—from food and tech to lifestyle and retail—bringing depth, structure, and momentum to brands in moments of transformation.
I’m known for bringing clarity to complexity, asking the right questions early, and moving teams forward with purpose. I hold a degree in Design from Pratt Institute and have built deep business expertise through years of close collaboration with founders, executives, and Fortune 500 teams. My perspective comes not just from education, but from solving real problems inside real organizations.
Want to know more?
Every strategy I build is shaped by a distinct philosophy, one that transforms complex challenges into clear pathways. If you're curious about how I help teams unlock better outcomes, this is where it starts.